A blog about marketing, women and self-growth

Where you find real sharing from Trinh’s practical experience as a marketer, small business owner, and a woman navigating her journey.

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HI, I’M TRINH!

a pattern-seeker who’s drawn to systems, stories, and second chances. I grew up in a coastal town in Phú Yên, studied English Literature, and now work where space and STEM tech meet cross-border policy and impact-driven initiatives. Right now, I lead marketing for NASA’s Space Apps Challenge in Vietnam and work with an investment law firm focused on global mobility. It might sound like an odd combo, but for me, it’s all about finding the signal in the noise — and positioning it where it truly matters. Along the way, I’ve built from scratch — a lingerie brand that challenged how Southeast Asian women see themselves; award-winning UI/UX projects with demo wins and a Women Meet Tech SEA finalist nod; and leadership roles like Vice President of WECV and involvement in Future For Women — both supported by the US Consulate — plus other youth-driven initiatives. Recognition was never the goal, but I carry it quietly and with pride. I’m guided by clarity, ambition, and the quiet strength in choosing differently. This is where I reflect on systems, self-worth, and the messy, beautiful work of trying — especially when there’s no clear map. If you’re building something with guts, or breaking down what no longer serves you, let’s talk.