Work
I’m Trinh, a marketing strategist trained in English literature and UI/UX design.
I work where thought becomes structure and communication meets systems.
With nearly a decade in marketing and brand strategy, I’ve worked across technology, lifestyle, and education, exploring how psychology, design, and storytelling shape the way people connect, choose, and build.
Brand & Growth
I help ideas find clarity and coherence.
My work spans from building growth systems for a global investment and mobility firm, to leading marketing for a consumer beauty-tech platform (Lixibox), and shaping communication strategy for a technology consultancy (GEEK Up).
Across all, the focus remains the same: designing systems that scale, create impact, and communicate with purpose.
Earlier, I founded a lingerie brand reimagining how Southeast Asian women experience confidence and design.
Community & Innovation
I work at the intersection of science, communication, and community. I connected STEM partners and the local astronomy ecosystem through NASA’s Space Apps Challenge in Vietnam.
I served as VP of Communication for WECV, a women-led initiative under ForGood Vietnam, supported by the U.S. Consulate, focused on gender equality.
I was also a finalist of Women Meet Tech and a participant of Future for Women, both U.S. Consulate-supported programs empowering women in technology and leadership.
Beyond projects, I mentor youth innovation programs (Ready To Lead, SheVentures, Lead The Change, UTC – UEH ISB Toastmasters…), helping students develop communication systems and execution discipline.
These experiences taught me that structured collaboration can turn shared curiosity into measurable impact.
Culture & Psychology
Trained in British and American literature, I see communication as a reflection of how people think and evolve.
My writing blends research and observation, exploring how awareness becomes decision, and how systems shift when people do.
I occasionally share insights on how culture, language, and design shape human perception within marketing and behavioral communities.
It’s an ongoing study of clarity, behavior, and change.
→ See my Learnings.
If your work lives between culture, systems, and human insight, let’s say hello.